# May 2026 AI Video Reel Series **J2 Bookkeeping | Prepared by Vox** **Format:** Vertical (9:16) | **Length:** 30-45 sec each | **Platform:** LinkedIn Reels (primary), Instagram Reels, Facebook Reels --- ## PRODUCTION WORKFLOW (ALL 5 REELS) 1. Finalize script copy below 2. Paste script into ElevenLabs, generate voiceover using notes per reel 3. Upload audio + avatar script into HeyGen, render video 4. Import HeyGen render into CapCut for final edit 5. Export at 1080x1920 (vertical), H.264, under 200MB for LinkedIn --- ## GLOBAL HEYGEN SETTINGS (APPLY TO ALL 5) - **Avatar:** Use the closest match to Jason's appearance, or a professional-looking male avatar in business casual attire - **Background:** Clean office or neutral gradient. No cluttered backgrounds. If HeyGen offers a solid color option, use Green #25A354 or a dark charcoal - **Lower third:** "Jason | J2 Bookkeeping" in Gold #FFA333 text on Green #25A354 bar - **Captions:** Enable auto-captions in HeyGen if available, or add in CapCut (see CapCut notes per reel) - **Aspect ratio:** 9:16 vertical throughout ## GLOBAL ELEVENLAB SETTINGS (APPLY TO ALL 5) - **Voice style:** Confident, warm, approachable. Not stiff or corporate. Think: a knowledgeable friend, not a lawyer - **Pace:** Slightly faster than normal speech for the hook (first 5-7 words), then settle into a natural conversational pace - **Stability:** 60-70% (allows natural variation, avoids robotic monotony) - **Clarity:** 80%+ - **Emphasis:** Let ElevenLabs land emphasis naturally. If a key word feels flat, use CAPS in the script to signal stress --- ## REEL 1: Bookkeeping Tips for Small Businesses **Publish date suggestion:** May 3 or May 4 (pairs with Infographics 1 and 2 posts that week) --- ### SCRIPT (118 words) Your books are a mess and tax season just ended. Here are 3 bookkeeping habits that will save you from doing this again next year. Number one: keep a separate bank account for your business. Mixing personal and business money is the number one reason books become a nightmare. Number two: record every expense the same week it happens. Not at the end of the quarter. That week. Number three: stop waiting until December to think about taxes. Set aside 25 to 30 percent of every payment you receive, right when it comes in. These three habits take about 20 minutes a week. They will save you HOURS come tax time. If you want help getting your system set up, send me a message. --- ### HEYGEN NOTES - Avatar should be looking slightly off-center at the start (not straight at camera) then shift to direct eye contact at "Number one" - Use natural hand gestures if the avatar supports it - Pacing: pause very briefly after "Your books are a mess" before continuing ### ELEVENLAB NOTES - Hook line "Your books are a mess and tax season just ended" should land slightly punchy, not alarmed - Stress "That week" on the second tip -- short, punchy delivery - "HOURS" should be the most emphasized word in the script - Final CTA line: slower, warmer, friendly close ### CAPCUT NOTES - **0:00-0:03:** Bold text overlay on screen: "YOUR BOOKS ARE A MESS" in white on Green #25A354 background, fades out as avatar appears - **On-screen text:** Each tip gets a numbered callout text animation: "1." / "2." / "3." in Gold #FFA333 as avatar says each number - **Caption style:** Bold white with black outline, 40-50pt, bottom third of screen - **End frame (last 3 sec):** Freeze on avatar, overlay: "J2 Bookkeeping" logo + "DM me to get started" in Gold #FFA333 - **Music:** Low-energy lo-fi or light corporate background, -18dB under voice --- ## REEL 2: Why Outsource Your Bookkeeping **Publish date suggestion:** May 14 (pairs with Infographics 6 post that week) --- ### SCRIPT (127 words) If you are doing your own bookkeeping, I want to ask you something. How many hours a week are you spending on it? Two hours? Five? More? Now multiply that by your hourly rate. What does that number look like? Most small business owners spend 5 to 10 hours a month on bookkeeping tasks they are not even sure they are doing right. Outsourcing your books costs a fraction of that. And it means someone who does this every single day is handling it, not someone who would rather be running their business. You do not need to be a bookkeeper. You need to RUN your business. If you are tired of spending your Sunday nights on spreadsheets, let's talk. Drop a comment or send me a message. --- ### HEYGEN NOTES - Open with a slightly leaned-in posture on "I want to ask you something" -- creates intimacy - Avatar should look relaxed, not salesy. This is a conversation, not a pitch - Natural smile at the close ### ELEVENLAB NOTES - "Two hours? Five? More?" should each be delivered as separate, punchy questions with micro-pauses between them - "Not someone who would rather be running their business" -- slight wry tone, like a knowing observation - "RUN your business" gets the emphasis - "Sunday nights on spreadsheets" -- a little empathetic, like you've been there ### CAPCUT NOTES - **0:00-0:03:** Text on screen: "How many hours a week do you spend on bookkeeping?" white on dark green -- then cut to avatar mid-sentence - **Math visual:** When "multiply that by your hourly rate" hits, add a simple animated text: "5 hrs x $150/hr = $750/mo" in Gold #FFA333 for 2 seconds - **Caption style:** Bold white, black outline, bottom third - **End frame:** "Stop doing it yourself." + J2 Bookkeeping logo + "Link in bio to book a call" - **Music:** Slightly upbeat but subtle, -18dB under voice --- ## REEL 3: What Bookkeepers Do for Small Businesses **Publish date suggestion:** May 24 (pairs with Infographics 10 post that week) --- ### SCRIPT (131 words) Most small business owners think a bookkeeper just... keeps records. That is not what we do. Here is what a good bookkeeper actually does for your business. We track every dollar coming in and every dollar going out, so you always know where you stand. No surprises at the end of the month. We flag problems before they become expensive. Late payments, cash flow gaps, expenses creeping up -- we catch those. We prepare your books so that tax time is not a crisis. Your accountant loves you, your stress goes way down. And we give you real numbers so you can make real decisions about your business. You should not be guessing about your finances. J2 Bookkeeping helps small businesses get clear on their numbers. Drop a comment if you want to know more. --- ### HEYGEN NOTES - Slight pause and head tilt after "That is not what we do" -- let that land before moving on - Deliberate delivery throughout -- this script is about building trust, not speed - Warm expression on the close ### ELEVENLAB NOTES - "That is not what we do." -- short, confident, slight emphasis on "not" - "No surprises at the end of the month." -- reassuring, warm - List items (track, flag, prepare, give) should each start with slight energy to signal a new point - Close is conversational and genuinely inviting, not a hard sell ### CAPCUT NOTES - **0:00-0:03:** Text card: "A bookkeeper just keeps records. Right?" fades in, then cut to avatar saying "Most small business owners think..." - **On-screen bullets:** As each function is named (track / flag / prepare / give), a minimal icon or text callout appears for 1.5 seconds in Gold #FFA333 - **Caption style:** Bold white, black stroke, bottom third - **End frame:** "Know your numbers." tagline + J2 Bookkeeping logo + "DM for a free consult" - **Music:** Calm, professional background, -18dB --- ## REEL 4: 4 Essential Bookkeeping Tips to Stay Organized **Publish date suggestion:** May 21 (pairs with Infographics 9 post that week) --- ### SCRIPT (140 words) Four bookkeeping habits that will keep your business finances organized all year. Save this one. Number one: use a dedicated business bank account. One account for business only. No exceptions. Number two: build a system for invoices and bills. Unpaid invoices and missed bills are the fastest way to create cash flow problems. Number three: keep your documents organized as you go. Physical folder, digital folder, does not matter. Just do it consistently. Number four: review your finances every single week. Block 20 minutes on Friday. Look at what came in, what went out, what is coming up. These four habits are not complicated. But most business owners skip them and then wonder why their books are a mess at year end. Pick one to start with this week. Which one do you need the most? --- ### HEYGEN NOTES - "Save this one" after the opening line -- avatar should give a slight knowing nod or point gesture - Numbered delivery should feel energetic and clear, like a coach walking through a checklist - Close question should be genuine and inviting -- looking directly at camera ### ELEVENLAB NOTES - "Save this one" -- warm but confident, slight uptick - Each number ("Number one/two/three/four") gets a fresh energy beat -- don't let the list feel monotonous - "Most business owners skip them" -- a touch of empathy, not judgment - Final question "Which one do you need the most?" -- open, curious, conversational ### CAPCUT NOTES - **0:00-0:03:** Bold animated counter "4 BOOKKEEPING HABITS" builds on screen before avatar appears - **Numbered overlays:** Each tip gets a large number (1, 2, 3, 4) animated in from the side in Gold #FFA333 as the avatar speaks each one - **Caption style:** Bold white, black stroke, bottom third - **"Save this" reminder:** At the 0:03 mark, add a small "Save this video" prompt text in the corner in white - **End frame:** "Which habit do you need most? Comment below." + J2 Bookkeeping logo - **Music:** Slightly upbeat, light beat, -18dB under voice --- ## REEL 5: Bookkeeper vs. Bookkeeping Firm **Publish date suggestion:** May 25 (pairs with Infographics 11 post that week) --- ### SCRIPT (122 words) Should you hire an individual bookkeeper or go with a bookkeeping firm? Here is the honest answer: it depends on your business. An individual bookkeeper is often more flexible. Lower rates, direct relationship, easier to communicate with. Great for small businesses under a certain size. A bookkeeping firm brings a full team. More coverage, more expertise across different areas, more structure. Better for businesses with complex needs or rapid growth. The question to ask yourself is this: what does my business actually need right now? If you need basic, reliable monthly bookkeeping, an individual is probably the right fit. If you need a full financial support system, a firm makes sense. J2 Bookkeeping offers both. Send me a message and let's figure out what fits you. --- ### HEYGEN NOTES - Conversational, advisory tone throughout -- this is a trusted advisor giving straight talk, not a sales pitch - Slight head tilt on "Here is the honest answer" -- signals candor - On "J2 Bookkeeping offers both" -- direct, confident eye contact ### ELEVENLAB NOTES - "Here is the honest answer: it depends on your business." -- deliberate, honest, slight pause before "it depends" - The two options (individual vs. firm) should feel balanced -- no bias toward either in delivery - "The question to ask yourself is this:" -- a slight slow-down before the question - "J2 Bookkeeping offers both." -- confident, brief, clean. Not oversold ### CAPCUT NOTES - **0:00-0:03:** Split-screen text card: "Individual Bookkeeper | Bookkeeping Firm" with a VS divider, then avatar appears - **Comparison overlays:** As each option is described, a minimal side-label appears: "Individual" (left-aligned) and "Firm" (right-aligned) in Gold #FFA333 - **Caption style:** Bold white, black stroke, bottom third - **End frame:** "Not sure which fits you? Let's talk." + J2 Bookkeeping logo + "DM or link in bio" - **Music:** Clean, neutral background, -18dB under voice --- ## POSTING NOTES - Post all 5 as **native LinkedIn video** (not YouTube links). Native video gets significantly more reach on LinkedIn. - Add the script text (or a condensed version) as the LinkedIn post caption above the video. LinkedIn rewards text + video combos. - Pin the best-performing reel to Jason's LinkedIn featured section within 2 weeks of posting. - Cross-post each reel to Instagram Reels and Facebook Reels within 24 hours of the LinkedIn post. Same video file, rewrite the caption to match each platform's tone. - Monitor comments for the first 2 hours after each post and reply to every single one. This is when the algorithm is watching.